L'Oréal product presentation at Reinbeckhallen 2025

Contact PersonMarie-Helen Haag
Number of persons80
Event venue Reinbeckhallen

For the presentation of the new Maybelline Colossal Bubble Mascara, we staged a culinary composition inspired by bright yellow in the Reinbeckhallen Berlin.


We set the tone right from the reception: yellow finger food on black basalt plates in the flying service, accompanied by non-alcoholic welcome drinks with yellow ice cubes. Vegan sunflower root with herb emulsion & golden arancini with tomato jam and saffron mayonnaise were sure to impress. Further contrasts followed at the food stations: black burgers with golden cauliflower, tamarind and coriander on yellow plates. Truffle risotto with parmesan espuma and black roasted pine nuts. Mango and coconut nitroballs on black plates - surprising, playful and full of energy. For dessert, there was an iced Amalfi lemon with sorbet, thyme and Amalfi cream. Fresh, elegant and unmistakably yellow.


Many thanks to L'Oréal and bplusd events for working together on this inspiring event in the Reinbeckhallen.

„For us, yellow is more than just a color - it is taste, energy and inspiration. Our customer's new product brings the radiance of the yellow product world directly into our kitchen“„For us, yellow is more than just a color - it is taste, energy and inspiration. Our customer's new product brings the radiance of the yellow product world directly into our kitchen“
Helen, Berlin Cuisine

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Marie-Helen Haag, Concept & Events