ZEISS Convention 2023
Opening in the Velodrom

High-Tech meets High-Taste – that was the theme on October 18, 2023, at the Velodrom in Berlin, as Berlin Cuisine provided the culinary accompaniment to the ZEISS Vision Convention 2023. With 2500 international guests, a futuristic ambiance, and an atmosphere brimming with innovation, the evening was a reflection of the world of optics. Under the supervision of Nina, our Key Account Manager, we created a culinary highlight in collaboration with trend factory.


Our concept? “Stadium Pleasure” – a playground for taste and aesthetics. Inspired by the internationality of the guests, we offered a food concept that was as diverse and innovative as the event itself. From beef burgers with Pomeranian beef to vegan quesadillas – there was something for every taste. The poke bowl with sweet potato ceviche and the warm waffles on a stick are just a few examples. The live served and topped soft ice cream and midnight snacks, including the classic Berlin currywurst and vegan tofu sausage, provided the perfect energy boost to keep the interaction between guests vibrant until late in the evening.


There was no question that the 2-day convention had to end with a next highlight. And this is exactly what the gala dinner at Kraftwerk Rummelsburg delivered the following day. Here we set new culinary accents with an exquisite menu for 2500 guests, capturing the essence of the event and creating an unforgettable evening.


We would like to thank Zeiss Vision Care for the trust they have placed in us and trend factory Marketing-und Veranstaltungs GmbH for organizing an event that sets new standards. We look forward to inspiring you again with our creativity and contemporary taste at future events, infusing every dish with the essence of innovation.

„We at trend factory are extremely happy to have such a strong partner as BC at our side. Whether in our home base or in the capital, our collaboration is characterised by great professionalism and trust.“„We at trend factory are extremely happy to have such a strong partner as BC at our side. Whether in our home base or in the capital, our collaboration is characterised by great professionalis“
Thomas Wenger, CEO & Founder: trend factory marketing und veranstaltungs GmbH

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Nina Jensen, Concept & Events