When innovation is celebrated, it needs a setting that lasts. The ZEISS Quality Innovation Summit 2024 began with a kick-off evening at the Tempodrom Berlin - 1,700 guests from all over the world, an energetic atmosphere and a food concept that combined indulgence and experience.
At the food stations, the focus was on new interpretations of popular classics: hot dogs in three variations, from the vegan “Future Dog” with grilled sauerkraut to the spicy merguez version with paprika sauerkraut. Plus hearty burritos with chipotle cream, Berlin kebab with chicken or celery, steaming gyoza, loaded mashed potatoes and juicy burgers - classic or with kimchi. All dishes were designed so that they could easily be enjoyed standing up - perfect for an evening full of dynamism and exchange. Dessert became a show: artists served sweet highlights straight from the vendor's tray - a homage to the Berlin Späti. Individually assembled bags of fruit gums, liquorice and sweets met dessert creations such as coconut panna cotta, death by chocolate or waffles on a stick with caramel, mango or chocolate.
The Airstream highlight was waiting outside - an iconic silver retro caravan converted into a mobile food station. First savory with the three hot dog varieties, then sweet with freshly baked waffles. Here, food became entertainment.
Many thanks to ZEISS and the trend factory for the great cooperation!
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